How do the best B2B companies approach their Linkedin page content?
Learn how the best B2B companies approaching creating content for their Linkedin company pages.
I manually went through 30 days worth of Linkedin posts for Gong and Apollo.io to find out.
I tagged them across these areas:
The theme of the post:
-> Thought leadership,
-> Funny posts
-> Event promotions,
-> Team celebrations,
-> etc.
The format of the posts:
-> Image posts,
-> Carousel posts,
-> Polls,
-> etc.
The below images show the themes shared over 30 days.
What I find interesting is how different the two companies are.
Here’s some quick insights:
→ 🤗 Apollo celebrates new hires and promotions frequently
→ 🤣 They’re both equally funny
→ 🧠 Gong goes heavy on thought leadership content
→ 🗓️ Apollo is pushing their events
→ 💻 They evenly promote product features
→ 🕺🏻Apollo does more team takeovers
I've got a lot more data which I'll be sharing, but get in touch if you want to learn anything specific.
