12 Essential Tactics to Elevate Your LinkedIn Company Page in 2024

1. Tone Down Overly Branded Content

• Action: Reduce the use of overt branding elements (like logos and company colors) in every post.
• Reason: Overly branded content is often skipped over by users as it resembles ads.

2. Humanize Your Content

• Action: Incorporate real photos of your team and behind-the-scenes work instead of relying on stock images or AI-generated visuals.
• Reason: Content that features real people gets better engagement by humanizing your brand.

3. Audit and Update Your Page Regularly

• Action: Regularly check your company page for completeness and current information.
• Reason: A fully updated and complete page is more attractive to visitors and can increase your weekly impressions by up to 30%.

4. Embrace Employee Advocacy

• Action: Encourage your team members to engage with and share your company's LinkedIn content.
• Reason: Employee networks can significantly expand your content's reach and engagement.

5. Consistency and Frequency in Posting

• Action: Maintain a regular posting schedule, utilizing LinkedIn's scheduling tools if necessary.
• Reason: Consistent posting keeps your audience engaged and helps in building a loyal community.

6. Engage Your Audience

• Action: End posts with questions or calls-to-action to encourage comments and discussions.
• Reason: Engagement in the form of comments will boost your post's visibility on LinkedIn.

7. Leverage Distinctive Brand Assets

• Action: Identify and use unique elements (like a specific character or mascot) that make your brand stand out, even if subtly.
• Reason: Distinctive assets help in building brand recognition without overt branding.

8. Innovate and Experiment with Content

• Action: Test different types of content, formats, and tones to see what resonates best with your audience.
• Reason: User preferences are always evolving; staying adaptable and measuring success is key.

9. Showcase Your Company Culture and Values

• Action: Use your LinkedIn Page to highlight your workplace culture, values, and what makes your company a great place to work.
• Reason: This can attract not only potential customers but also future employees by showcasing your brand's personality and ethics.

10. Avoid Making Your Content All About You

• Action: Focus on creating value-driven content that addresses your audience's needs and challenges instead of only talking about your company.
• Reason: Content that provides value and focuses on the audience's interests naturally attracts more engagement and followers.

11. Involve Various Teams in Content Creation

• Action: Collaborate with different departments (marketing, sales, customer service) for content ideas and creation.
• Reason: This ensures a variety of content and perspectives, making your page more interesting and comprehensive.

12. Educate, Entertain, and Inspire

• Action: Balance your content to educate, entertain, and inspire your audience.
• Reason: A mix of content types caters to different audience preferences, increasing overall engagement.